Later this month, Disney’s Animal Kingdom will celebrate its 20th anniversary at Walt Disney World Resort. The park, which opened on April 22, 1998, continues to inspire and educate guests through nature. For Disney Parks Merchandise, this momentous occasion was the perfect opportunity for creating an unforgettable collection of merchandise inspired by the theme park’s iconic centerpiece - the Tree of Life.
“We mixed earth tone colors with images of animals and icons reminiscent of the beautifully sculpted animal carvings found on the breathtaking Tree of Life,” explained Cody Reynolds, Senior Creative Director with Disney Consumer Products and Interactive Media Creative Group. Artists drew more than 50 stylized animals, icons and graphics for an artwork style guide which merchandise developers referenced when creating items to ensure the overall assortment had a consistent look.
“Guests love merchandise that commemorates significant moments in time,” said Katie Thompson from Global Merchandise Strategy at Disney Parks Merchandise. “This new merchandise builds on the success of recent theme park anniversary collections, and offers something for everyone looking to celebrate at Animal Kingdom throughout the upcoming year.”
Commemorative merchandise offered includes a apparel for adults and kids, home décor, accessories and other collectibles such as trading pins & jewelry by ALEX AND ANI.
All items can be found at Island Mercantile in Disney’s Animal Kingdom and select products may also be found in shops throughout the park or via Shop Disney Parks.
News & Media Source: Disney Parks Blog
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